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An updated mandatory Code of Conduct issued by the Market Research Society (MRS) will guide client feedback suppliers for years ahead.
The world is a complex place. To simplify navigating through it, we all make simplifying assumptions – many of them formed more or less subconsciously, and many without the benefit of deeper research or more rigorous thinking.
7 Minute Read
Client feedback initiatives are part art and part science. One can research and prepare for conducting interviews, but there’s no substitute for jumping in and engaging with participants.
Chris Lang
Client Services Director
chris.lang@acuigen.com
+44 (0) 1234 759882
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