About Us
About Acuigen

Acuigen helps professional services firms strengthen client relationships through independent client feedback, strategic insight and technology-enabled programmes
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Solutions
Solutions – Client
Insight, Delivered

Acuigen helps professional firms capture client feedback, understand what matters, and turn insight into practical action, supported by the CustomServe platform.
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Three challenges solved

Building a robust listening programme

Scaling insight across the firm

Embedding insight into decisions
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Featured Case Studies

Scaling client insight within a global law firm

Embedding client insight ahead of an international merger

Scaling client insight across an international law firm

Turning client feedback into strategic insight

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Platform
CustomServe – The
Insight Platform

CustomServe is Acuigen’s secure platform for capturing, managing and acting on client insight - supporting structured programmes, consistent governance and firm‑wide decision-making
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Data capture and interviews

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Reporting and action tracking

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Recently Released

Single Sign On (SSO)

Multiple Get APIs

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Do not process with AI

New Opportunity API

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Insights
Insights

Commentary, analysis and case experience on client feedback, relationships and professional services performance
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Feedback during a crisis

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22 July 2026

Home Insight Articles

Insights

Careers July 2026 - We're recruiting a Junior IT Professional	Careers July 2026 - We're recruiting an Executive Interviewer
Case Study Scaling client insight within a global law firm	Insight Building the case for a client feedback programme
Insight Turning client feedback into structured, usable insight, at scale	Insight Using client feedback to strengthen pricing, delivery and process decisions
Insight Scaling client insight from individual conversations to firm wide advantage	Insight From fragmented interviewer's notes to actionable client insight
Certification ISO 27001 (Information Security Management) Certification	Insight 10 practical tips for scaling a successful client feedback programme
Certification ISO 20252 (Market Research) Certification	Case Study Embedding client insight ahead of an international merger
Case Study Scaling client insight across a international law firm	Certification ISO 9001 (Quality) Certification
Insight Linking client feedback to pricing decisions	Insight 9 essential tips for implementing a successful client feedback programme
Insight Client loyalty, satisfaction, and value	Event 06/10/2026 Birmingham \| Discussion Group \| Maximising insights across the client journey touchpoints \| 12pm - 2pm
News Acuigen renews 3 ISO certifications during 5 days of annual review	Case Study Real time client feedback strengthens service delivery in a UK accounting firm
Case Study Real time customer feedback supported a pan European manufacturing and distribution business	Case Study Client feedback informs strategy and service delivery at a leading set of barristers
Case Study Turning client feedback into strategic insight	Insight Using the Net Promoter Score to measure loyalty in professional service firms
Insight Handling sensitive information in a client feedback interview	Insight When is a web-survey appropriate?
News Acuigen finalist in Milton Keynes business achievement awards	Insight Seven proven ways to secure executive buy-In
Insight Building client relationships and not “hustling” them.	Insight Beyond single metrics: defining meaningful indicators of client value
Insight The art of managing the service recovery conversation	Insight Setting the indicators of client value
Insight Client Feedback: The missing piece in your relationship management puzzle	Careers July 2026 - We're recruiting a Business Development Executive
Insight Measuring client loyalty in professional services firms	Insight Benefits of a structured client feedback programme
Insight Executive telephone interviews	Insight How to use client feedback to respond to world macro economic events
Insight Client Feedback in US law firms: Behaviours that shape Independent Insight	Insight Using client feedback to power nurture marketing at scale
Insight Is your client listening ready to support your next business plan?	Insight Client feedback - adding the human element to support AI
Insight Getting Client Feedback on the Leadership Agenda	Insight Assumptions to avoid when interviewing clients
Insight The good, the bad, and the ugly truth about client interviews	Insight Collecting feedback during uncertain economic events: Lessons learned from during the Covid crisis
Event 21/10/2026 London \| Discussion Group \| When client listening becomes client experience?	Careers A day in the life of a Professional Interviewer
Case Study National firm: Scaling up a client feedback project	Certification, Careers Acuigen progress update: Strengthening our sustainability commitments