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    Who we are, how we deliver, and what we stand for as a client insight partner

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    Solutions – Client
    Insight, Delivered

    Acuigen helps professional firms capture client feedback, understand what matters, and turn insight into practical action, supported by the CustomServe platform

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    Insight Platform

    CustomServe is Acuigen’s secure platform for capturing, managing and acting on client insight - supporting structured programmes, consistent governance and firm‑wide decision-making

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    Commentary, analysis and case experience on client feedback, relationships and professional services performance

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01 July 2026

Insights to support growth

 

Building the case for a client feedback programme

Turning client feedback into structured, usable insight, at scale

Using client feedback to strengthen pricing, delivery and process decisions

Scaling client insight from individual conversations to firm wide advantage

From fragmented interviewer's notes to actionable client insight

10 practical tips for scaling a successful client feedback programme

Linking client feedback to pricing decisions

9 essential tips for implementing a successful client feedback programme

Client loyalty, satisfaction, and value

Using the Net Promoter Score to measure loyalty in professional service firms

Handling sensitive information in a client feedback interview

When is a web-survey appropriate?

Seven proven ways to secure executive buy-In

Building client relationships and not “hustling” them.

Beyond single metrics: defining meaningful indicators of client value

The art of managing the service recovery conversation

Setting the indicators of client value

Client Feedback: The missing piece in your relationship management puzzle

Measuring client loyalty in professional services firms

Benefits of a structured client feedback programme

Executive telephone interviews

How to use client feedback to respond to world macro economic events

Client Feedback in US law firms: Behaviours that shape Independent Insight

Using client feedback to power nurture marketing at scale

Is your client listening ready to support your next business plan?

Client feedback - adding the human element to support AI

Getting Client Feedback on the Leadership Agenda

Assumptions to avoid when interviewing clients

The good, the bad, and the ugly truth about client interviews

Collecting feedback during uncertain economic events: Lessons learned from during the Covid crisis

What's the best way to interview clients to get actionable client feedback?

Interview methods: choosing the right approach for client feedback

Understanding what clients really want

The hidden value in client questions...

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