Assumptions to avoid

12 August 2019
Author: Anonym
Number of views: 67
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The world is a complex place. To simplify navigating through it, we all make simplifying assumptions – many of them formed more or less subconsciously, and many without the benefit of deeper research or more rigorous thinking.

7 Minute Read

16 July 2019
Author: Anonym
Number of views: 108
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The Good, the Bad, and the Ugly truth about client interviews

Client feedback initiatives are part art and part science. One can research and prepare for conducting interviews, but there’s no substitute for jumping in and engaging with participants.

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