Blog

16 November 2020
Author: Acuigen
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How do you build the business case for client feedback?

When looking to initiate or scale up a client feedback programme, building the business case and gaining support for the programme is a crucial stage to undertake. This article aims to illustrate how and why you should build a business case for carrying out a client feedback programme.

7 Minute Read

4 November 2020
Author: Acuigen
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Using client feedback to nurture prospects through the sales funnel

Nurturing your prospects in a sales funnel doesn’t need to be based only on marketplace assumptions. It can work in the same way as you engage with your clients. By utilising the insight from your client feedback, you can identify the themes, opinions and issues that your clients face.

7 Minute Read

4 November 2020
Author: Acuigen
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Is your client listening ready to support your 2021 business plan?

As your firm compiles its 2021 business plan, we look at how client listening and feedback can provide the insights to align BD and Marketing activities, support the current and future needs of your clients, and align with your firm’s business objectives for 2021.

5 Minute Read

21 September 2020
Author: Acuigen
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Client feedback lessons learned from the last recession

With a recession now a reality - how should firms prioritise the use of client feedback and the utilisation of resources? In this article, based upon conversations with clients of Acuigen and staff at Acuigen who served them during the 2008 recession, we discuss some of the learnings.

7 Minute Read

2 June 2020
Author: Acuigen
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Chris Lang, Client Services Director from Acuigen hosted a webinar recently discussing the pros and cons of the Net Promoter Score and ways to measure client loyalty in professional service firms. This blog summarises the discussion.

4 Minute Read

11 May 2020
Author: Acuigen
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Using client insight to assess the post COVID-19 business landscape

Chris Lang, Client Services Director from Acuigen hosted a well-attended webinar discussing how client feedback is changing during the COVID-19 emergency phase. Here we summarise the discussion points raised during the webinar.

3 Minute Read

9 April 2020
Author: Acuigen
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In-person interviewing during social distancing

In this updated blog, we consider the issues associated with interviews during social distancing. In particular how to facilitate an in-person interview if the client and respondent are no longer able to be in the same room.

5 Minute Read

9 April 2020
Author: Acuigen
Number of views: 0
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What’s the difference between Coding and Tagging?

Gathering client feedback can feel overwhelming and confusing if you don't have the right system to support your efforts. Find out how you could be provided clear actionable insights in our latest blog post.

4 Minute Read

9 April 2020
Author: Acuigen
Number of views: 0
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How do I handle sensitive information in a client feedback interview?

Client insight interviews are normally full of deep commercial insight but how do you keep this sensitive information secure? Our latest blog post reflects on this in the current COVID-19 environment.

5 Minute Read

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