This site utilises cookies to enhance its performance. Click continue to acknowledge this and remove this message.   Click here for our cookie policy.

Client Feedback Solutions

Our customer and client insight solutions help you to strengthen your relationship with your customers and clients.  High quality feedback can inform and underpin customer loyalty, highlight new business opportunities and inform product innovation.  We offer experienced research interviewers and real-time data analytics to help you succeed.



Client Insight

High quality commerical interviews and surveys

Read More

Analytics & Dashboards

Real-time information from customer feedback

Read More

Integrated Solutions

Innovative ways to increase productivity and knowledge sharing

Read More

Service Excellence

Support for you to link customer feedback to your business strategy

Read More


Why Choose Us?
Gain a unique and impartial perspective on the quality of your service from your own clients. Our insight solutions provide a benchmark to help measure and refine the client relationship in comparison to market competitors and a source of impartial evidence to gauge brand awareness, share best practice across your firm. We can help you to use this to manage client retention, measure performance and conduct individual performance reviews.
Access your client feedback and share it with key stakeholders at the click of a button using our presentation-ready reporting suite. We are continuously developing new technology innovations to provide you with high quality reports that can be tailored to your reporting needs.
Securely access web-based feedback from your customers or clients using our end-to-end hosted solutions. Our detailed knowledge of hosting environments and technology has enabled us to improve the speed of the technology we can offer you by around 150%. Our commitment to technical innovation in our hosted solutions means that when we release new features, our clients’ IT departments do not need to install the upgrade.
Achieve performance targets across your organisation by aligning client feedback projects to key performance indicators. Our programme management team can guide you through the complexity of running a client feedback programme with programme reviews, specialist training and informative discussion groups to help you better understand the content and opportunities created by your feedback.
How Can We Assist
  • 360 degree reviews
  • Client feedback
  • Customer feedback
  • Customer registrations
  • Employee Surveys
  • High-value commercial interviews
  • Investigative discussions
  • Key account reviews
  • Market research
  • Multilingual research
  • Product registration

Service Overview 
360 degree reviews provide a facility to bring considerable content and knowledge to contribute to the management of Key Accounts. They provide a forum to allow clients, account directors and key stakeholders to add value to a relationship.

Mini Case Study

Our client had a major Key Account review approaching and needed to ensure that appropriate planning, briefings and decisions were made as part of their Key Account Management programme.  The review which involved all key stakeholders in the relationship was a superb success allowing our client's marketing director to bring new insight and guidance to manage the relationship.  

Service Overview
Provided as either a snapshot or continuous stream of client feedback content, this service provides professional services firms and blue chip companies with greater client opinion and knowledge to make informed decisions.

Mini Case Study

With our assistance, our international client introduced a new client feedback programme which has now been running for over 9 years.  Each month our client receives a continuous stream of high quality client insight from us. This is taken from feedback gathered from clients around the world and allows management and key stakeholders to assess and manage client's views of service delivery and business opportunities.  The service helps them to differentiate themselves in their marketplace.

Service Overview
Customer feedback provides similar benefits as client feedback but is focused at larger B2B and B2C markets. These services along with the use of advanced analytics can provide a continuous stream of valuable client feedback.

Mini Case Study

Our international client serves customers in over a third of the world. We assist by gaining customer feedback from 40 countries in 19 languages on a continuous basis. Advanced analytics allows us to micro-analysis and observe market perceptions of our client and their products. The content is used for strategic planning, marketing, product innovation and development and management of the supply chain.

Service Overview
Manufacturing businesses who place products into the supply chain may not know enough about who is buying their product; for example in what geography, and at what price point. This service provides a facility for product registration following a purchase and allows immediate feedback from customers. With the customers consent the service also provides an ability to track their opinion of the product purchased.

Mini Case Study

Our client needed regular client feedback to facilitate better understanding of their customer base, how it was evolving, and opinions of the competition. A continuous tracking programme was implemented with real time analytics providing management teams with key information that was not previously available. The programme is now used by stakeholders around the world to make key business decisions and inform strategy.

Service Overview
Employee feedback can dramatically change the nature and scale of an organisation's performance. Comprising of a range of methods including annual surveys, real-time feedback, exit interviews and focus groups, the service provides a key information stream to inform management.

Mini Case Study

Our service provided an annual facility to gather student opinion at a leading university in the UK. The service built the trust of students and staff enabling them to give an unbiased opinion of service delivery and course content. Use of advanced analytics allowed the university's management teams to appraise and make informed decisions based upon the needs of students and help shape the university's communication plan and marketing activities. 

Service Overview
High value commercial interviews provide a forum to gain deep insight and understanding of client customer needs. The approach, typically by telephone or F2F interviews normally compliments a Key Account Management programme in to which it integrates.

Mini Case Study

Our client was working on a multi-million £ key account review, having detected the early signs of uncertainty in the relationship. Using our services, our client was able to receive timely feedback from a range of key influencers at their client, there by re-informing and updating plans and account activities. The period of uncertainty came to an end and our client went on to win a major global contract of considerable value.

Service Overview
Investigative discussions provide a mechanism to better understand what is not known and shape more structured programmes of client and customer feedback, and the obvious direct benefits of the knowledge gained.

Mini Case Study

Our client serves high value clients in different geographies and needed to understand how their service was benefiting their client, what needed to change to facilitate continuous improvement, and how service quality could be managed with optimum effect. We were able to help our client analyse the underlying customer journey and provide a range of solutions for them to gain the knowledge they needed.

Service Overview
A real-time and accurate picture of key stakeholder relationships that enables management to focus their time on reducing risk, and maximising opportunities. 

Mini Case Study

Our international client in the insurance market was particularly interested in the opinion of their key account customers buying their commercial high value insurance products and in particular gaining the opinion of the intermediaries/brokers and how they supported our client. The project provided a comprehensive report that allowed our client to make substantive changes. It has given our client permission, authority and evidence to talk with brokers about customers, to work together, and to resolve issues and drive strategy.

Service Overview
Market research provides insight and evidence for key decisions. Using an ISO 20252:2012 (Market Research) quality framework our services include design, setup, interviewing services, coding, analysis and reporting. Reporting and analysis can be provided through traditional methods or online services.

Mini Case Study

Our client needed to establish business survivability rates in the East of England and commissioned us to evaluate this. Questionnaire design and planning was undertaken followed by a representative sample of businesses interviews by telephone. The resultant data set was weighted against IDBR figures from government sources providing a very accurate representation of opinion and understanding of survivability.

Service Overview
This service enables clients with international customers to receive feedback from different countries around the world.

Mini Case Study

With customers across Europe this project comprised over 3,000 commercial telephone interviews with the key decision makers of our client's customer. Interviews in circa 20 languages were undertaken over a period of 6-8 weeks across Europe and the Middle East. Feedback was provided in real time to our client as the project progressed and at the end of the project, the main project findings reported to the European management board to develop strategic plans and local action plans.

Service Overview
Manufacturing businesses who place product into the supply chain may not know enough about who is buying their product, in what geography, and what price point. This service provides and facility for product registration following purchase allowing immediate feedback from customers and with customer consent and ability to track their opinion of the product purchased.

Mini Case Study

Our client needed regular client feedback to facilitate better understanding of their customer base and how it was evolving. A continuous tracking programme was implemented with real time analytics providing management teams with key information that was not previously available. The programme is now used by stakeholders around the world to make key business decisions and inform strategy.

Testimonial
  • The costs and timescales of collecting and disseminating the results of client feedback have definitely been reduced. We have a comprehensive picture of the perceptions from our clients … plus what their service expectations are. It really has given us a 360 degree view of how we are performing in the areas that most concern our clients

    Marketing Director- International Law Firm
  • In particular, your web platform has massively improved our ability to access and disseminate feedback to staff, and your experience and knowledge has significantly enhanced our understanding of where to take action and make improvements to our services

    Chief Executive, Public Sector Organisation
  • Acuigen’s methodology gave us a way of obtaining instant client feedback using quality services at reasonable cost. The interviewers were highly experienced, with a very professional approach in conducting interviews. This gave me total confidence

    Project Manager, UK Law Firm
  • Compared to the benefits we have received from the Acuigen service, the financial investment has been minimal. Its value to our entire organisation is undisputed and our commitment to it is long-term

    Marketing Director - International Commercial Organisation