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Measuring client loyalty in professional services firms

  • 23 May 2022
  • Author: Anonym
  • Number of views: 4
  • 0 Comments
Measuring client loyalty in professional services firms

In this blog post, we describe the link between repurchase loyalty, satisfaction, and value, noting that it is often easier for clients to state their satisfaction with something tangible.

 

5 Minute Read

 

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Is your client listening ready to support your next business plan?

  • 11 January 2022
  • Author: Anonym
  • Number of views: 0
  • 0 Comments
Is your client listening ready to support your next business plan?

As your firm compiles its latest business plan, we look at how client listening and feedback can provide the insights to align BD and Marketing activities, support the current and future needs of your clients, and align with your firm’s business objectives for the next business year. 

 

5 Minute Read

 

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How do you build the business case for client feedback?

  • 16 November 2020
  • Author: Anonym
  • Number of views: 0
  • 0 Comments
How do you build the business case for client feedback?

When looking to initiate or scale up a client feedback programme, building the business case and gaining support for the programme is a crucial stage to undertake. This article aims to illustrate how and why you should build a business case for carrying out a client feedback programme.

 

 

7 Minute Read

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Using client feedback to nurture prospects through the sales funnel

  • 4 November 2020
  • Author: Anonym
  • Number of views: 0
  • 0 Comments
Using client feedback to nurture prospects through the sales funnel

Nurturing your prospects in a sales funnel doesn’t need to be based only on marketplace assumptions. It can work in the same way as you engage with your clients. By utilising the insight from your client feedback, you can identify the themes, opinions and issues that your clients face.

 

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How to use client feedback to respond to macro economic events

  • 21 September 2020
  • Author: Anonym
  • Number of views: 0
  • 0 Comments
How to use client feedback to respond to macro economic events

In response to macro economic events - how should firms prioritise the use of client feedback and the utilisation of resources? In this article, based upon conversations with clients of Acuigen and staff at Acuigen who served them during the 2008 recession, we discuss some of the learnings.

7 Minute Read

 

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What’s the difference between Coding and Tagging?

  • 9 April 2020
  • Author: Anonym
  • Number of views: 0
  • 0 Comments
What’s the difference between Coding and Tagging?

Gathering client feedback can feel overwhelming and confusing if you don't have the right system to support your efforts. Find out how you could be provided clear actionable insights in our latest blog post. 

4 Minute Read

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When is a web survey appropriate?

  • 9 April 2020
  • Author: Anonym
  • Number of views: 0
  • 0 Comments
When is a web survey appropriate?

In this blog we consider the web survey and when it is appropriate to use.

 

3 Minute Read

 

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9 essential tips for implementing a successful client feedback programme

  • 30 August 2019
  • Author: Anonym
  • Number of views: 142
  • 0 Comments
9 essential tips for implementing a successful client feedback programme

A firm wide feedback programme can take a significant time investment to achieve, but there are a number of ways you can increase the success of the programme.  The following top tips discuss how to implement a successful client feedback programme.

 

5 Minute Read

 

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Chris Lang

Client Services Director

chris.lang@acuigen.com

+44 (0) 1234 759882

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