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A new way to track themes in our insight conversations?

  • 20 February 2023
  • Author: Anonym
  • Number of views: 0
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A new way to track themes in our insight conversations?

This post looks at how firms can benefit from a centralised system to structure their client listening programme to help them understand their clients more effectively.

 

5 Minute Read

 

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Supporting partner-led interviews

  • 25 November 2021
  • Author: Anonym
  • Number of views: 24
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Supporting partner-led interviews

Take a new approach to key account management with partner led interviews. The way feedback is gathered is changing, giving more options to firms who want to keep the interview process in-house.

 

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What's the best way to interview clients to get actionable client feedback?

  • 25 November 2021
  • Author: Anonym
  • Number of views: 215
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What's the best way to interview clients to get actionable client feedback?

We’re regularly asked “What’s the best way to interview clients”.  By exploring the merits of each method of feedback, and the value client feedback can provide to your firm, we aim to answer that question in this blog.

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Using client feedback to nurture prospects through the sales funnel

  • 4 November 2020
  • Author: Anonym
  • Number of views: 0
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Using client feedback to nurture prospects through the sales funnel

Nurturing your prospects in a sales funnel doesn’t need to be based only on marketplace assumptions. It can work in the same way as you engage with your clients. By utilising the insight from your client feedback, you can identify the themes, opinions and issues that your clients face.

 

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Addressing personality traits of lawyers during client interviews

  • 15 October 2020
  • Author: Anonym
  • Number of views: 0
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Addressing personality traits of lawyers during client interviews

In his article, Jim Stapleton talks about how the typical traits of lawyers can inhibit them from engaging in effective client feedback – here we synthesize Jim’s key learning points.

 

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How to use client feedback to respond to macro economic events

  • 21 September 2020
  • Author: Anonym
  • Number of views: 0
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How to use client feedback to respond to macro economic events

In response to macro economic events - how should firms prioritise the use of client feedback and the utilisation of resources? In this article, based upon conversations with clients of Acuigen and staff at Acuigen who served them during the 2008 recession, we discuss some of the learnings.

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How do I handle sensitive information in a client feedback interview?

  • 9 April 2020
  • Author: Anonym
  • Number of views: 0
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How do I handle sensitive information in a client feedback interview?

Client insight interviews are normally full of deep commercial insight but how do you keep this sensitive information secure?  

 

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When is a web survey appropriate?

  • 9 April 2020
  • Author: Anonym
  • Number of views: 0
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When is a web survey appropriate?

In this blog we consider the web survey and when it is appropriate to use.

 

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Telephone interviewing – gaining valuable insight whilst maintaining a personal touch

  • 9 April 2020
  • Author: Anonym
  • Number of views: 0
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Telephone interviewing – gaining valuable insight whilst maintaining a personal touch

In this updated blog article, we consider the advantages of undertaking telephone interviews. Looking at the response rate, the ability to gain a deep insight into a client’s opinions and the personalisation that can be achieved through executive telephone interviews.  

 

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Using client feedback in legal marketing

  • 20 March 2020
  • Author: Anonym
  • Number of views: 0
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Using client feedback in legal marketing

One of the upcoming changes within corporate law firms in the years ahead will be how to adapt to gathering, consuming and utilizing more insight gained from client feedback. 

Find out in this blog post how you can stay ahead of the sector. 

 

4 Minute Read

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