Rickerbys

Background

Rickerbys is a leading law firm known throughout the South West for its strong commercial and private client expertise. Rickerbys’ goal is to provide clients with the best advice, attention and service available. The firm is accredited under the Lexcel practice management standard and have achieved the Beacon status, an award granted for the proactive way Rickerbys work with their clients.

The Challenge

Rickerbys had conducted research in the past although it was handled internally. Rickerbys needed to identify where they were in the market and what their clients thought about them.

The Solution

Acuigen undertook 150 telephone interviews with Rickerbys’ clients. The fieldwork was completed in one week and the feedback was made available to Rickerbys via Acuigen’s secure website. The entire project was concluded with a presentation to the Partners.

The Benefits

Acuigen’s unique interactive online real-time reporting adds real value to the data through converting static data into an interactive aggregated tool.  The analysis options provide the capability to manipulate and analyse data in many ways.  Being able to drill down and assess information in greater detail or viewing verbatim responses to a question enables identification of areas for improvement.

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