Methodology & Quality

Acuigen uses proven methodologies and stringent quality criteria to deliver bespoke customer knowledge management tools and empower business executives to improve their client relationships, their sales, the bottom line and to identify competitors.

 

Methodology

CustomServe programmes use one or more of the following:

• Multilingual telephone research - all calls are digitally recorded

• Online questionnaire

• Face-to-face interviewing

• Workshops

• Training sessions

 

Reporting

CustomServe programmes report the client feedback in one or more of the following ways:

• Real-time online reporting with graphical and verbatim information

• Presentations

• Written reports

 

Quality criteria

CustomServe programmes comply with the following quality criteria:

• Fieldwork adheres to ISO 20252:2006 and ISO 9001:2000 standards

• Compliance with Data Protection Act 1998

• A sample of interviews are quality checked daily to ensure accuracy

• Sampling is representative and sufficient

• Respondents are only asked questions that are appropriate to them

• Regular communication between the client and our staff

Acuigen is an MRS Company Partner and we have achieved the Investors in People standard.

Acuigen is a proud finalist for the Research Excellence and Effectiveness Awards 2007 for the Best Research Campaign.